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Builders slash prices on new homes as buyer traffic drops to 14-year low

Katherine Langford

Editor-in-Chief · Monday, October 19, 2026 at 2:00 PM · 1 min read

Builders slash prices on new homes as buyer traffic drops to 14-year low — MarketWatch, Chicago Business news — Image: MarketWatch

Four in 10 home builders are cutting prices to boost demand, even as they face rising construction costs.

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